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133 Best CRM Software For Small Business

What is CRM Software?

CRM stands for Customer relationship management. CRM software is a computer application that is designed to help the organization to capture and maintain sales inquiries in one place. It also automates their sales process from scratch to conversions.

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Teknovate CRM

Teknovate CRM

By Teknovative Solution

(11 reviews)

Starting Price

₹590/User/Month

Inclusive of all taxes

Teknovate CRM is one of the best online CRM software for B2B as well as B2C businesses. It helps with the tracking &am... Read More About Teknovate CRM
Salesperson wise Personalized Dashboard GPS Tracking Android App +23 More
ezeeCRM

ezeeCRM

By BusinessEzee

(5 reviews)

Starting Price

₹1,062/User/Month

Inclusive of all taxes

ezeeCRM is a cloud-based CRM solution that aims to serve small and medium level enterprises. The customer relationship... Read More About ezeeCRM
Dashboard Sales Automation Mobility & Security +11 More
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Solid Performers CRM

Solid Performers CRM

By Solid Performers

(14 reviews)

Starting Price

₹708/User/Month

Inclusive of all taxes

Solid Performers CRM is a cloud-based customer relationship management software, which can be used to monitor pre- and... Read More About Solid Performers CRM
Lead Management Client Management Contact Management +16 More
CircleOne CRM

CircleOne CRM

By Bluewhirl

(1 reviews)

Starting Price

₹1,179/User/Month

Inclusive of all taxes

CircleOne is a cloud-based CRM software for enterprises, which provides comprehensive customer experience management fa... Read More About CircleOne CRM
Lead Management Cognitive Solutions Contact Management +8 More

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Zoho CRM

Zoho CRM

By Zoho by Target Integration

(3 reviews)

Starting Price

₹944/User/Month

Inclusive of all taxes

Zoho CRM is one of the best online CRM software for the Indian and international markets. It helps the sales teams and... Read More About Zoho CRM
Workflow Management Social Media Integration Lead Management +15 More
Salesforce CRM

Salesforce CRM

By Salesforce

(3 reviews)

Starting Price

₹24,780/User/Year

Inclusive of all taxes

Salesforce CRM is a CRM software for enterprises using which they get a comprehensive view of individual customers and... Read More About Salesforce CRM
Accounts Management Opportunity Management Lead Management +12 More
SalesBabu CRM

SalesBabu CRM

By SalesBabu

(5 reviews)

Starting Price

₹10,620/User/Year

Inclusive of all taxes

SalesBabu is one of the best CRM software available in the Indian market. This customer relationship management softwa... Read More About SalesBabu CRM
MIS Reports Reminders and follow ups Contact Management +24 More
Zeta CRM

Zeta CRM

By Zeta

(1 reviews)

PRICE ON REQUEST

Zeta CRM is a cloud-based sales force automation software for business houses, offering relevant support in sales and m... Read More About Zeta CRM
Lead Management Sales Pipeline Tracking Alerts & Notifications +15 More

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SAN CRM

SAN CRM

By San Software

(7 reviews)

PRICE ON REQUEST

SAN CRM is a software that offers strategies and technologies to study your customer interaction and movement. It helps... Read More About SAN CRM
Manage Contacts Track Opportunities Support Cases +9 More
NCH Reflect CRM

NCH Reflect CRM

By NCH Software

(2 reviews)

PRICE ON REQUEST

Reflect CRM is the best CRM software India available for both Mac and Windows. The solution enables a business to easil... Read More About NCH Reflect CRM
Task & Management Events & Reminders Reports +2 More
Centra Hub CRM
Centra CRM solution is one of the best CRM Software in India. Focus Softnet offers Centra CRM which is a highly integrat... Read More About Centra Hub CRM
CRM Deployment Management Services +7 More
NextSky Sales

NextSky Sales

By NextSky Tech

(3 reviews)

PRICE ON REQUEST

SkyCRM is an integrated CRM solution helping organizations manage sales team(s) efficiently. The robust software comes u... Read More About NextSky Sales
Contact Management Quote Management Invoices +4 More

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R Plus CRM

R Plus CRM

By Refux Software

(2 reviews)

PRICE ON REQUEST

Increase the productivity of sales and marketing by our CRM Software. You can boost your business using this software. T... Read More About R Plus CRM
Email and Document Sharing Analytics & Reporting Customer Information System (CIS) +9 More
Bytepaper Sales CRM

Bytepaper Sales CRM

By Abracket

(3 reviews)

Starting Price

₹413/Year

Inclusive of all taxes

Bytepaper is an online CRM software designed to improve the handling of the sales for both inbound and outbound sales t... Read More About Bytepaper Sales CRM
Database Management Campaign Management Lead Management +4 More
Apptivo

Apptivo

By Apptivo

(2 reviews)

PRICE ON REQUEST

Apptivo is a cloud-based full suite Business Process Management Solution for small and medium scale enterprises offerin... Read More About Apptivo
Email Marketing Territory Management Field Worker Management +6 More
Kapture CRM

Kapture CRM

By Adjetter

(6 reviews)

PRICE ON REQUEST

Kapture CRM is a customer relationship management software loaded with numerous features that are beneficial for the s... Read More About Kapture CRM
Salesforce Lead Management Lead Distribution Self Service +7 More

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Enjay CRM Software

Enjay CRM Software

By Enjay

(2 reviews)

PRICE ON REQUEST

Enjay CRM is one of the best customer relationship management software for the Indian market. This CRM software enables... Read More About Enjay CRM Software
Sales Tracking Contact Management Service & Support +3 More
Exclusife

Exclusife

By Exclusife

(2 reviews)

PRICE ON REQUEST

Exclusife is a customer relationship management software for organizations that deal with sales. It offers services fo... Read More About Exclusife
Customer Information System (CIS) Lead Management Social Media Marketing +9 More
Deskera CRM

Deskera CRM

By Deskera

(3 reviews)

PRICE ON REQUEST

Deskera Customer Relationship Management software provides an organization with a single view of its customers, helps au... Read More About Deskera CRM
Lead Tracking Pipeline Management Tools Account Management +6 More
Service CRM

Service CRM

By Smart Logic

(4 reviews)

PRICE ON REQUEST

Smart logic is the best CRM software and all aware of the growing significance of the Internet in our lives. Businesses... Read More About Service CRM
Email & SMS Integration Import / Export Management Quotations and Invoicing +12 More

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Last Updated on : 24 Sep, 2021

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Buyer's Guide for Top CRM Software

Found our list of CRM Software helpful? We’re here to help you make the right choice and automate your business processes. Let’s discover some of the essential factors that you must consider to make a smarter decision!

What is CRM Software?

CRM stands for Customer relationship management. CRM software is a computer application that is designed to help the organization to capture and maintain sales inquiries in one place. It also automates their sales process from scratch to conversions.

CRM software builds a relationship between customers and companies by timely follow-ups, better communication interactions, the quick notification received from customers end, and set auto marketing and discounts e-mailers for to customers, etc. CRM Software is the smartest solution for tracking and analyzes sales inquiries to avoid pending tasks, reports, conversions.

Why do you need CRM software for business?

Why do you need CRM software

  • Customer Satisfaction: A good CRM enables users to contact every customer on priority and ensures that their queries are heard. Sales agents can put annotations on specified cases, set up automated follow-ups through mail and calls, and much more. The case management module facilitates careful customer handling.
  • Leads Management: Companies can integrate their Customer Relationship and lead management solutions system to monitor leads accumulated from their ad campaigns or other means such as call, email, etc. It creates a meticulous sales funnel for agents to manage the progress they are making with the customer effectively.
  • Leads Data Analysis: Cloud-based CRM software records all the work data of the company, e.g., customer calls, sales patterns, customer responses to scripts, etc., and uses it for business analytics & training by data analytic software. It also provides major assistance in examining business procedures and sales personnel’s performance.
  • Sales Performance Management: CRM software solutions enable organizations to cross-check their employee’s performance thoroughly. Managers can check the calls, emails, messages that were made by the agent and their outcomes to examine how employees are working by this performance management software.
  • Report Management: A good customer relationship management solution creates detailed and insightful reports on the daily activities of the sales teams by reporting tools. It empowers companies to see how their customer approach is resulting in terms of conversion. The reports are generated based on different attributes such as customer feedback, agent performance, cashflows, etc.
  • CRM Ticketing Software: CRM software generates a ticket every time a customer approaches or raises a query. This helps agents in supervising every customer individually, plus the ticketing system allows users to update and check for progress made with each ticket.
  • Content / Notes: Sales teams can create a short and interactive script for contacting leads. This extends to communicate through email, phone call, text messages, and online messengers. The script creates well fleshed out responses in a yes/no pattern for ease in communication. It also includes sharing of important files such as a brochure, video demos, etc.
  • Follow-Up: After the first contact, the customers should be kept in the loop, and a good CRM reminds sales personnel to do that. Client relationship management solutions work as a personal itinerary planner for the customer approach.

 

What are the best features of CRM software?

best features of CRM software

  • Salesforce Automation: Automate different aspects of sales processes such as outgoing calls, data organization, managing customer feedback, and follow-up campaigns.
  • Sales Forecasting: Sales forecasting is used for determining success metrics to ensure that results match with the efforts you are putting in. Cloud CRM solutions help ascertain if more efforts are required.
  • Email Client Integration: Take advantage of the CRM user interface for automating client/customer interactions. This is especially useful in managing customer calls where immediate solutions in the form of responses can be provided.
  • Workflow and Approvals: Optimize workflow through such processes as data analysis, data collection, and marketing campaigns. This procedure helps in streamlining work and improving efficiency.
  • CRM Data/File Storage: Data must be properly stored to maximize its utility. CRM management systems help in avoiding losses and security breaches through its data storage capacity.
  • Files Sync and Share: CRM solutions provide synchronization benefits, as a result of which you can import spreadsheets, upload emails from Outlook office and sync these with Google drive.
  • Inside Sales Console: Web-based CRM software provides an inside sales console platform with an effective UI system inbuilt into it. This feature optimises data analytic tools, improves sales performance, and increases customer retention.
  • Sales Performance Management: Manage the performance of sales partners and handle working aspects of the sales team for identifying areas that need improvement. The concrete data available is used as a quantifier by businesses for measuring the performance of their department.
  • Marketing Automation Integration: You can use CRM software solutions for automating marketing programs and such key features to strategically plan the audience you would be targeted soon.
  • Chat Integration: Customer relationship management solutions easily integrate chat programs from CRM software and let you converse easily with employees and partners. You can also offer customer services through this feature.
  • Web Analytics Integration: CRM customer relationship management system gathers data of the people who visit your website and analyses the same to identify problem areas. It also offers insights into user interactions with the website.
  • Support Automation: Chatbots, FAQs, and email correspondences are being automated by a customer management system. As a company, you can ensure higher customer support with real-time responses. The improved AI database of top CRM software has further helped is offering personalized solutions to customers.
  • Product Level Quotes: Customer relationship management software functions as a database for products so that a business can manage what’s in transit and what’s in rest. Identify not only the products that receive a good response from the customers but also areas where sales are low.
  • Role-Based Views Dashboard: Customer relationship management applications provide added security by restricting employees’ access to crucial information. This platform also helps prevent data leaks and security breaches. Popular CRM software keeps the data safe and provides access to the information based on employees' designation or requirements.

Benefits of CRM Software

Benefits of CRM Software

  • Dashboards: Customised dashboards and reports provide a visual representation of statistics through real-time updates. Charts, graphs, and maps are being generated by the dashboard feature for viewing the performance of a business.
  • Social Media Management: Best CRM solutions facilitate integration with social media websites such as Facebook, Twitter, etc. to increase the horizons for customer connectivity. Social media management software offers a common portal of interaction for both customers and companies.
  • Sales Flow Management: CRM sales management software solutions create a sales funnel to track the progress of the agent. The best CRM assists in managing different types of sales processes such as third-party, ground force, in-bound, etc.
  • Mobile-Friendly CRM: Cloud CRM Management system offers a mobile application that enables sales agents to work from their mobile phones. It results in data accessibility and working from anywhere. Mobile CRM software is especially helpful for those who have to consistently meet with their clients and involve in on-ground sales.
  • Email Marketing Management: Client relationship management software enables sales teams to launch large scale email marketing software campaigns to attract new leads. This results in a more effective, direct, and interpersonal method of gathering new customers and improving visibility.
  • Returns and Claims: Sales teams can handle the claims for return and defective items from the CRM software. The software automatically raises a ticket when customers call and assign the ticket under the viable option presented in the returns section. Companies can even customize the CRM solution to create subcategories under which returns can be filed.
  • Campaign Management: Some of the best CRM solutions use a single UI to manage campaign operations or campaign scheduling, analytics, and ROI (return of investment). The software combines analytical tools with data collection mechanisms to give both the employer and the employee numerous access points.
  • Order Fulfillment: Order fulfillment is one of the best strategic methods to increase customer retention through a CRM system solution. The software allows sales teams to provide desirable and engaging customer experience follow-ups. Order fulfillment results in positive feedback from customers.

 

 

5 Common Types of CRM Software

CRM tools come in handy for storing and managing customer data. The different types of CRM software that streamlines processes like sales pipeline management and marketing campaign execution are:

Types of CRM Software

  • Operational CRM: Operational CRMs help manage customer data for multiple purposes like sales automation, service automation & marketing automation.
  • Analytical CRM: Analytical CRM is ideal for data mining for identifying patterns and trends in terms of market scenarios and customer preferences.
  • Collaborative CRM: This type of CRM helps in managing improving customer service. Collaborative CRMs are used to manage customer's data along with the data of your vendors and distributors.
  • Campaign Management CRM: This type of CRM helps manage customer insights and data for effective campaign management.
  • Strategic CRM: Strategic CRMs make use of market trends for improving the customer interaction process. This type of CRM is ideal for enhancing long-term relationships with customers.

How does CRM software work?

Paid and free CRM software are the essential tools for managing customer relations in less time. Popular CRM systems help automate all customer interaction processes and also provide the business intelligence necessary for improving sales/marketing. Businesses popularly use CRM software for:

  • Storing customers' data in a centralized repository
  • Distributing information across departments
  • Checking purchase histories
  • Marketing automation for better sales
  • Optimizing workloads for saving time
  • Inbuilt analytics tools for handling data insights
  • Building accurate marketing strategies
  • Managing the leads effectively.

Why do you need a CRM strategy?

Make a good relation with customers and business partners: If you don’t have any CRM software then your sales leads spread or all over the places and track these customers inquiries hard to analysis and track, so we do CRM strategy with CRM Tool.

CRM model smoothens sales operations and customer service processes of an organization to improve the efficiency of business operations. The software does this by analysing the data and automating marketing activities, sales as well as other such works of the business. CRM tools also generate leads and conversions to track marketing as well as sales funnels.

The list of best CRM software easily integrates with the prevailing systems within a company thereby optimizing all the functions of a business. Granular reports developed by the software help produce a complete and accurate picture for both clients and businesses.

Every business has sensitive and confidential information that needs to be securely stored. Customer relationship management tools save data in a vendor’s database from where information can be accessed anytime, anywhere.

How To Choose The Right CRM software?

How To Choose The Right CRM software

  • Online CRM Software:

    Cloud-based CRM uses a centralized database for making information available to users irrespective of the device they are using. This option enables round the clock accessibility of data. Online CRM software companies provide higher information security levels and backup policies to ensure complete data security.

    Web-based CRM software is preferred for managing both leads and customers. CRM web application comes loaded with features such as email integration, web-based telephony, sales funnel, and automation business-related processes. You can also use cloud CRM for boosting SEO rankings, gathering customer reviews, and improving online reputation.

  • SalesData Analysis:

    The inbuilt marketing optimization mechanism leads to a detailed analysis report to evaluate the success of strategies used in sales processes. The sales force automation software also helps reinvent marketing campaigns and promote services and products.

  • Simplified Customer Data Access:

    As a user, it is possible to access data from any device, browser or operating system. The database is cloud-hosted and stored securely in a knowledge base from where the assigned contacts can access them.

  • Cross-Selling and Upselling:

    CRM solutions do upsell and cross-selling for closing some of the best deals. Cross-selling is used for tracking a customer’s purchase history to make suggestions for new services or products. Upselling is used for drawing intelligence from the current purchases of a customer to immediately list the same kind of products on the same page.

  • Scalable:

    CRM business applications are quick and easy to install that require no heavy maintenance or recurring costs. Not only the top CRM companies but also the available free CRM for small business enterprises are being used for streamlining product, finance, leadership, and contacts management operations.

  • Automating Workflows:

    Automation of workflows helps make tasks less time consuming and saves data in a more secured format. Operational costs get reduced to a great extent through paid and free open source CRM.

CRM Software Price List In India

CRM Software Cost
Best CRM Software Price Ratings
Teknovate CRM ₹590 /User/Month 4.9
ezeeCRM ₹1062 /User/Month 4.1
Solid Performers CRM ₹708 /User/Month 4.9
CircleOne CRM ₹1179 /User/Month 4.1
Zoho CRM ₹944 /User/Month 4.0
Salesforce CRM ₹24780 /User/Year 4.6
SalesBabu CRM ₹10620 /User/Year 4.4
Bytepaper Sales CRM ₹413 /Year 4.5

FAQ iconCRM Software FAQs

CRM software solutions are essential for tracking customer interactions in real-time and improving customer service. The key uses of CRM software are:

  1. Managing all customer touchpoints 
  2. Automated workflows for targeted marketing
  3. Monitoring social media platforms for lead generation & Customer service
  4. Customer data analysis to understand their preferences
  5. Analysis of the sales team's performance

The four most important CRM integrations for higher work efficiency are market automation, email & calendar, business intelligence, and website.

CRM software is ideal for businesses to enhance sales performance and the quality of customer service. The best CRM systems offer lead management, interaction tracking, workflow automation, email integration, and proposal & quotes management.
 

CRM tools help manage the customer lifecycle for better sales management, improved marketing campaigns & enhanced customer services. Its core functions are:

  1. Creating a centralized repository of customer data
  2. Categorizing leads into groups for targeted promotions
  3. Standardizing sales & marketing workflows with automation
  4. Tracking customer interaction history
  5. Streamlining the sales pipeline

CRM software most primarily documents customer conversations for nurturing friendly customer relations. CRM software helps with:

  1. Nurturing leads through the sales pipeline
  2. Segmenting the contacts list for a targeted approach
  3. Creating the email & SMS workflow for communication with leads
  4. Sending proposals and quotes to prospective clients
  5. Managing the purchase history and other interactions with a customer.

CRM is used for managing marketing, sales, and customer-related information. While ERP is used for handling the back end process and internal information.

Most of the CRMs support automatic data migration features. Data can be imported in various formats like Notepad, Excel sheet, Google sheet, or another CRM software backup file.

There are various modules available related to Customer service, finance, marketing, sales, and accounts. But modules are not restricted to these categories. Customers can request for customised versions with their respective CRM software.

Some CRM software development companies are offering to use free version CRM software with limited features in a limited time. The free version is a basic CRM that is not able to automate your workflow but only manage customers' contact details. On other hand, the Premium version of CRM allows using full features which help your sales and business growth.

Yes, custom CRM for a business can be easily developed by considering various factors like project complexity, project scale, number of hours to be invested, and budget.

CRM in cloud computing is used by manufacturing industries, healthcare companies, telecommunications, insurance companies, and IT industries for lead management, customer retention, financial planning as well as claims adjustment. It is also used for generating earning reports and ensuring well-organized sales functionality.

The major difference between CRM and ERP is that CRM is for marketing and sales departments used for handling customer data. While ERP is used to handle finance data for the financial department.

CRM software falls under the category of enterprise software that in turn encompasses the SaaS market or services. CRM tool is a SaaS application that can be accessed via web browsers from any location. All that is required is a stable internet connection to run CRM software on host servers for the cloud client. 

CRM software is a must-have for sales and marketing teams across these industries. Retail businesses dealing with the sale/purchase of goods and services

  1. The banking sector uses CRM tools for gaining customer insights 
  2. Hotels to ensure the outstanding guest experience
  3. Financial services companies for automating key tasks 
  4. Insurance sector for improving customer interactions
  5. Consultancy firms for improved client relations.

The cost of CRM software depends on the kind of features and the industry it is targeting. Price also depends on how scalable the solution is as per a growing business's requirement. 

Popular CRM systems provide either free trials or free versions with limited features to help customers assess the platform's usability. 

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